We have so much to say about Limerick. But in the interests of keeping things concise, here are 10 compelling key facts about Limerick. Keep these in mind and tell them over and over again to help build the brand.
- Limerick Atlantic Edge, European Embrace. Our Limerick brand literally locates Limerick in the world, on the edge of the Atlantic, and brings to life the bold and confident attitude that sets it apart. Limerick is a part of the country, maybe more than anywhere else in Ireland, that's been built on a grit and steeliness that sees it through the best, and worst, of times. Yet simultaneously, Limerick, its people and the place, has a warmth and a welcome that makes it a great place to live, to invest in, to visit, to spend time getting a top-class education or to choose to move to.
- Limerick is a Gateway City to the Wild Atlantic Way. A coastal county situated on the tidal River Shannon, Limerick is the ideal hub to connect you to the Wild Atlantic Way. You could be surfing the Atlantic waves of Europe’s best surf beaches in as little as an hour!
- Limerick is a compact, walkable city. Everything is within easy reach. Limerick’s food scene, market, shops, restaurants and pubs combine the innovative with the traditional, while being welcoming, family friendly, full of art, music and easy-going people.
- Limerick gets you back to nature. The accessibility between urban and rural is easy. From the Limerick Greenway, the Shannon Estuary, Ballyhoura country through some of the country’s most enticing countryside and villages, Limerick is the home of outdoor, river and water-based adventures suitable for everyone. Limerick offers adventure and relaxation in clean, green and safe landscapes.
- Limerick is a UNESCO City of Learning. Limerick welcomes international students from more than 100 countries each year. We have three renowned, internationally recognised third level institutions: the University of Limerick, Limerick Institute of Technology and Limerick School of Art and Design and Mary Immaculate College. Limerick is home to some of the country’s top post primary schools. The co-operation that exists between business, skills providers (3rd level and further education institutes) and other state providers as they seek to meet business skills needs is award winning. Pioneering collaborative initiatives, including Limerick for IT and Limerick for Engineering programmes, focus on continuing education and skills retraining to match the evolving demands of industry and business.
- Limerick is a place of culture and heritage. A Viking city with a Charter of Incorporation older than that of London and a place whose identity is forged by European history, culture and art; Limerick is s a stage for street artists, live music and a year-round calendar of cultural events.
- Limerick is a city for the future. €40 billion will be invested in the Limerick city region by 2040, in the form of new public infrastructure and private investment. €250 million will be invested in public transport infrastructure by 2030, with an additional 55,000 people projected to living and working in Limerick by 2040. Significant developments in the form of a €1bn motorway between Limerick and Cork, the €500m Limerick to Foynes motorway and the €200m Northern Distributor Roads are underway. Europe’s most youthful, educated ad English speaking local population are within Limerick’s catchment area. Few regions offer such a unique opportunity to invest in such a collaborative, cost-effective location, latent with potential.
- Limerick is open. Open for new ideas, for study, for investment and for entrepreneurship. Limerick’s open-minded approach creates the conditions for innovation to thrive.
- Limerick is accessible. With 550,000 people within a 60-minute drive of the city, Limerick is a highly connected destination, which uniquely is as close to the Americas as it is to 26 EU nations. Limerick is home to some of the world’s most established international businesses and only a 20-minute drive to Shannon International Airport and just 2 hours’ drive to Dublin city centre.
- Limerick is home to over 150 nationalities. Limerick is set to experience a projected population increase of 50 – 60% to over 150,000 by 2040.